The speaker lineup will feature a who’s who of Minnesota sports legends, including Maya Moore and John Randle.
MINNEAPOLIS, Minn. (July 8, 2025) – Over the last quarter century, thousands of First Tee participants have attended Game Changers Academy Honoring Joe Louis Barrow, Jr., the nonprofit youth development organization’s flagship event, where they learn about inclusive leadership and community building. First Tee proudly announces the event’s 25th anniversary edition will take place July 8-12, 2025, in Minneapolis. Seventy-two exceptional teens from across the country will participate in the transformative week of leadership training and personal growth that will include visits to U.S. Bank Stadium and Topgolf Brooklyn Center, as well as the opportunity to stay on-campus at the University of Minnesota.
The First Tee Game Changers Academy is supported by AWS, Mayo Clinic and Topgolf Callaway Brands, and is designed to challenge participants to elevate their voices, embrace their differences and become advocates for positive change, both on and off the golf course. As First Tee’s longest running participant event, it paved the way for a full slate of unique teen opportunities.
The 2025 First Tee Game Changers Academy is headlined by guest speaker Maya Moore, a Minnesota Lynx legend who will be inducted into the Naismith Memorial Basketball Hall of Fame later this year. Moore is an Olympic gold medalist, WNBA MVP and college basketball national champion. She’ll speak at a celebratory dinner supported by U.S. Bank. Throughout the week, participants will also spend time with NFL Hall of Famer John Randle and current Minnesota Vikings rookies, while engaging in interactive workshops, challenging conversations and immersive golf experiences.
“The Game Changers Academy is about giving young people the tools, confidence and support they need to become changemakers in their communities,” said First Tee CEO Greg McLaughlin. “We are proud to celebrate the event’s 25th anniversary this year and grateful to our dedicated partners – AWS, Mayo Clinic and Topgolf Callaway Brands – for making it possible.”
First Tee continues to serve children and teens of all backgrounds, using golf as a vehicle to build life skills and core values like integrity, collaboration and perseverance.
For more information about the Game Changers Academy and First Tee’s national opportunities, visit firsttee.org .
Stephen Im’s golf story is about giving back to the community that helped shape him.
Stephen grew up in the inner city of San Diego, just minutes from Pro Kids, home of First Tee – San Diego. It was the 1990s, and “Tiger Mania” had a whole generation dreaming big. For Stephen, First Tee – San Diego quickly became his second home. “I describe my time at First Tee as the best years of my youth, when life was simple,” he said.
His journey through First Tee wasn’t just about swing mechanics or lowering scores — it was about building character and finding belonging. “The reason I credit much of my own development to First Tee has to do with my involvement during my teenage years,” he said. Being multiracial, Stephen struggled at times with identity and community, he said. “Learning who I was and what made me unique led me to develop better judgement.”
One defining moment of his youth came when Stephen was selected to attend the very first Game Changers Academy at Kansas State University. From navigating dorm life to playing one of the toughest golf courses in the country, Colbert Hills, the week was packed with new experiences.
Returning to Game Changers for a special anniversary
This year, Stephen returns to Game Changers Academy — not as a participant, but as a coach and mentor. The event, which focuses on inclusive leadership and community building, is taking place in Minneapolis and celebrating its 25th anniversary this summer.
Stephen is excited to be involved so he can help teens expand their horizons, just as he did decades ago. “There’s something about visiting another community that opens your eyes to the world we share with others,” he said. He hopes participants walk away with broadened perspectives — and the courage to inspire others through their experiences.
More than anything, Stephen is excited to spark those lightbulb moments. “Guiding teens to find their place in the world and giving them a safe space to express themselves. That’s what this work is about,” he said.
Coaching with Purpose
Since getting involved as a kid, golf has been an important part of Stephen’s life. While earning his degree from Cal Poly Pomona, he joined First Tee – Greater Pasadena as a coach and found his calling.
Over the years, Stephen wore many hats: coach, mentor and leader, becoming a Level 4 coach in 2020. Through his eight years in Pasadena, he watched young participants grow from beginners to high school graduates, and they, in turn, witnessed his own evolution.
Stephen returned to San Diego in 2023, and now he’s back in the same neighborhood where it all began, allowing him to bring experience and relatability “For the kids I get to work with now, I can literally say, ‘I’ve been in your shoes,’” he said.
He credits his own growth to the coaches who once saw his potential: “I can still describe a specific conversation with a coach from 30 years ago,” he said. “That’s the power of intentional mentorship.” He now strives to be a mentor for others by helping kids find their own strengths.
The Game Changers Academy is part of First Tee’s full slate of national participant opportunities designed to keep teens engaged with the program. First Tee offers leadership programs, a girls empowerment event, competitive golf opportunities and a community service workshop.
One of the best things about playing golf is the chance to unplug – to step away from screens and into nature, where players can breathe in fresh air, socialize with peers and get some exercise. But as the sport’s popularity grows, many golf courses are operating at or near capacity. Add in factors like weather and transportation, and it becomes clear: green grass golf isn’t always within reach, especially for kids.
That’s why meeting kids on their turf – in schools, online, and at community centers – has long been central to First Tee’s approach. It inspired the launch of the First Tee School Program and more recently, the First Tee app. While we believe time spent outdoors is time well spent, we also recognize that kids today need to build strong technology skills and learn how to navigate the digital world safely and responsibly.
First Tee leaders Ben Jarvis, vice president of strategy and business enablement, and Ryan Graff, vice president of programs, regularly discuss both the opportunities and the challenges technology presents for young people, and for the adults supporting them.
What parents should know about kids and apps
“When evaluating apps for your child, start with privacy and data protection,” Ben said. Look for apps with clear, transparent policies that limit data collection. All of this information is available in the app store.
To see if an app is age appropriate, Ben recommends reading reviews from trusted sources like Common Sense Media and checking whether it offers parental control options – many kids’ apps do. Parents can also research app developers to see if they have a strong track record and good reputation.
Furthermore, there’s the matter of in-app purchase: “Check whether the app includes premium features that might lead to unexpected charges,” Ben said.
Ultimately, determine whether new apps fit into your family’s screen time philosophy. “Consider whether an app educates, inspires creativity, meaningful connection or develops skills rather than just capturing time and attention,” he said. “The First Tee app, for example, reinforces life skills and golf concepts through interactive activities.”
Building digital skills – and character
Technology skills are nonnegotiable, and today’s kids need more than just familiarity with devices. “Digital literacy is the ability to find, evaluate and analyze digital information critically, distinguishing between credible sources and misinformation,” Ben said.
Exposing kids to technology in a healthy way can help ensure they understand how to protect personal information and navigate digital spaces safely.
Equally important is helping kids develop healthy relationships with tech. “Families are searching for how to find a balance when it comes to technology,” Ryan said. “First Tee is impactful because it’s more than golf. Kids and teens learn valuable life skills to navigate the course but also other contexts such as school and extracurricular activities. We explore the values that are inherent to the sport, like honesty, good judgment and overcoming challenges – all of which are important in life and online.”
In addition, First Tee provides opportunities to help kids build social skills with coaches and their peers within class, so attending First Tee classes can be a support in developing this balance.
In a world filled with technology, there are lots of lessons we can learn from golf:
Focus and presence: Golf provides a space with fewer external distractions and the opportunity to focus and be present with the golf shot before you – a rarity in a world full of notifications.
Patience and delayed gratification: In an age of instant rewards, golf teaches that improvement comes through consistent effort over time.
Good judgment: Golf’s emphasis on integrity – calling penalties on oneself, playing by the rules – builds the ethical foundation that guides responsible technology use.
Face-to-face social skills: The in-person connections formed during golf provide interpersonal experiences that screens can’t replicate, building social confidence.
Emotional regulation: Managing frustration after a bad shot by learning the 4Rs (Relax, Replay, Ready Redo) builds emotional resilience that helps children navigate online challenges.
Strategic thinking: Golf can help build creative problem-solving abilities, like STAR (Stop, Think, Anticipate and Respond) that transfer to technological contexts.
Physical activity and nature connection: The experience of being outdoors and moving provides essential balance to screen time, contributing to physical and mental health.
According to data from First Tee and The Harris Poll, 85% of parents believe character is a “lost value” in society, and 93% agree that kids can learn life skills through sports. “Our coaches are trained not just in golf, but in youth development,” Ryan said. “That’s what makes the experience so impactful.”
At First Tee, technology isn’t a replacement for these experiences; it’s an enhancement. As Ben puts it, “We’re preparing kids for a world full of digital tools. But more importantly, we’re helping them develop the character and confidence to use those tools with awareness, purpose and integrity.”
SOUTH BEND, Ind. (June 26, 2025) – Jordin Cowing of Gilbert, Arizona, and Jacob Lewallen of Wylie, Texas, won the girls’ and boys’ divisions of the 5th annual First Tee National Championship at the Warren Golf Course at the University of Notre Dame. The event brought together First Tee’s elite golfers for an opportunity to showcase how the program has helped them build the confidence, perseverance and skills needed to play at the next level.
Cowing, who is committed to play collegiate golf this fall at Austin Peay State University, finished 1-under (67-74-71) to claim victory. This is her third appearance at this national tournament, and she finished third at the 2024 First Tee National Championship at Clemson University. In addition to playing golf, Cowing volunteers with First Tee – Phoenix, Special Olympics and Rotary Club of Sun Lakes.
“It means so much to win this tournament,” Cowing said. “First Tee has been such an important part of my life, and I’m so grateful to end my time with First Tee with a win.”
Lewallen came from behind to shoot a blistering 66 on Thursday and finish the tournament 3-under (72-72-66). Lewallen, who will play collegiate golf this fall at Eastern Kentucky University, has been involved with his First Tee Chapter for more than a decade. He said he was happy to win the National Championship on behalf of First Tee – Greater Dallas, where he serves as a junior coach.
“It means everything to me to win this tournament,” he said. “This last year of tournaments has not been great for me. After countless second- and third-place finishes, finally being able to win a tournament like this means the world to me.”
Both winners were awarded the Tattersall Cup in honor of First Tee Trustee Fred Tattersall, who generously supports the event. Photos from the tournament are available here.
Sophomore Marley Pedrique of First Tee – Florida Gold Coast finished third (73-72-71) in the girls’ division to earn an exemption into the PURE Insurance Championship, a PGA TOUR Champions event that will take place Sept. 19-21 at Pebble Beach Golf Links and Spyglass Hill Golf Course. The event pairs golf legends with First Tee juniors for a week of mentorship and competition. Players are eligible for an exemption if they finish Top 5 at National Championship, haven’t previously played the PURE Insurance Championship and will still be in high school this fall.
Based on their play at the First Tee National Championship, several players will also earn spots in the PGA TOUR’s Pathways to Progression program, which aims to support talented golfers from backgrounds that are traditionally underrepresented in the sport. The PGA TOUR will announce the full roster for its Pathways program in the coming days.
“The dedication, skill and composure of the players this week has been inspiring to witness. We are incredibly proud to congratulate Jordin and Jacob on their outstanding performances at the 2025 First Tee National Championship,” said First Tee CEO Greg McLaughlin. “This tournament is about building character and providing opportunities. These winners truly exemplify what First Tee stands for, and we cannot wait to see what their futures hold both in the game and beyond.”
The First Tee National Championship is held annually at various college golf courses around the nation, providing First Tee participants the opportunity to network with others from across the country.
The field included 24 boys and 24 girls, ages 14-18, who were selected based on their golf skills and competitive golf experience. A full list of results is available here.
The championship is part of First Tee’s full slate of national participant opportunities, which are designed to keep teens engaged with the program. In addition to competitive golf opportunities, First Tee headquarters offers leadership programs, a girls empowerment event and a community service workshop.
Now in its fifth year, the First Tee National Championship returns this week to the University of Notre Dame. It’s an opportunity for top players from across the country to showcase the skills they developed at their chapters.
All eight past champions are currently on college golf rosters, including First Tee – Green Valley Ranch alumnus Hunter Swanson, who plays at the University of Colorado, Boulder. While playing collegiate golf can be a rewarding experience, the process of getting there can be demanding.
First Tee – Greater Washington DC alumna Joey Nguyen is a member of the team at Drew University in Madison, New Jersey, where she was named Women’s Golfer of the Year by the Landmark Conference last season. First Tee – West Virginia alumnus Argyle Downes is a First Tee Scholar who’s heading into his sophomore season at Rutgers University.
As former First Tee National Championship competitors, we asked Joey, Argyle and Hunter about their journeys from First Tee to college golf.
When did you start thinking about college golf?
Joey started reaching out to coaches in 8th grade, sending introductory emails to get on their radar. She wasn’t sure which NCAA Division would be the right fit — but she knew it was important to get her name out as a potential recruit.
Meanwhile, Argyle got serious about college golf after his freshman year of high school, when his confidence caught up with his ambition. “I always had a goal but until that time I didn’t really have true self belief,” he said.
Key takeaway: While there’s not a specific recruiting timeline you need to follow, start early if you can, and know that belief in your own potential is just as important as raw skill. As you navigate the recruitment process, remember to set goals that are positive, specific and under your control.
How important are academics?
Both players emphasized the importance of grades in the recruiting process. “There are so many successful players that grades often become a deciding factor whether a player will be part of the team or not,” Argyle said, noting that the razor thin margin between recruits sometimes leaves coaches looking for reasons to leave a player off the roster.
Joey noted that grades and test scores are also critical for academically selective schools, opening doors that golf scores can’t.
Key takeaway: Strong academics can show good judgment, which is important to college golf coaches.
What’s your advice for connecting with coaches?
For Hunter, a busy competition schedule helped him get his name in front of coaches. “I played as many of the top junior golf tournaments as I could, not only to play against the best junior golfers, but knowing that college golf coaches would be watching the scores,” Hunter said.
When it comes to outreach, Joey used a combination of emails, phone calls and texts to build relationships with coaches. Hunter said social media is also an important recruitment tool.
When you do exchange messages with coaches, it’s important they come from players, not parents. Joey recommends starting with a concise intro email that includes:
Name, school and grad year
Tournament schedule
Key stats and highlights
Once the conversation starts, it’s important to send updates, results and anything else that keeps you on their radar. “If a coach doesn’t respond, that doesn’t mean you stop emailing. Be persistent,” she said.
When coaches do reach out, you can expect them to ask a wide variety of questions:
What are your academic and athletic goals?
What do you want in a team, school and coach?
What’s your practice routine and tournament schedule?
What are your strengths and weaknesses — on and off the course?
Key takeaway: Coaches may not find you unless you help them, and while it can be intimidating, try to show your personality, not just your golf skills. Showing that you can work well with others and respect differing opinions indicates you’re likely to be a good teammate.
What were the biggest surprises during your freshman year?
A campus visit helped Joey decide on Drew University. “I could see myself living there and really enjoying the courses and practice facilities we have,” she said. “I considered what was important to me and what I wanted to get out of my college experience, and that also helped me decide.”
But she faced a challenge before the start of the season, when the coach who recruited her left for another school. “That was definitely tough,” she said.
Hunter also had to be flexible throughout the process as he wasn’t able to go on recruiting visits during the COVID-19 pandemic. Ultimately, he decided on Colorado because he felt like he could contribute to the team, grow as a player and student and trust the coaching staff, he said.
For Argyle, the biggest surprise has been just how busy life is for student athletes. “From 6 a.m. until bedtime, it’s honestly just a fully packed day with practice, recovery and school responsibilities,” he said. “There may be a few small breaks but it’s a very busy and demanding schedule.”
Key takeaway: It’s important for collegiate golfers to be flexible and prepared for change. While you’re likely to face challenges during your college golf career, it’s important to consider what you can learn from them.
Any final words of advice?
During periods when you’re playing well, play in as many tournaments as you can to boost your scoring average and showcase your skills, Joey recommends. And keep in close contact with coaches: “Send updates frequently about how you are playing, what you are working on or anything you would like to share,” she said. “It never hurts to show you are interested or really want to play at their school.”
“My best piece of advice for juniors hoping to play in college is to honestly love working hard and love the sacrifices you have to make to succeed,” Argyle said. “I may not have been the most talented or successful junior golfer, but I really love the sport and love playing and competing, and without that I wouldn’t be in the position I’m in today.”
And Hunter recommends enjoying the journey as much as possible. “This is something that a lot of kids in this world do not get the opportunity to experience, and it is a process that could change the life of someone forever,” he said. “Enjoy the process, don’t put too much pressure on yourself to perform and understand that things will work out how they are supposed to with hard work, dedication and having fun.”
The First Tee National Championship is part of our full slate of national participant opportunities, which are designed to keep teens engaged with the program. In addition to competitive golf opportunities, we offer leadership programs, a girls empowerment event and a community service workshop.
All 8 previous tournament champions are currently on collegiate golf team rosters
SOUTH BEND, IND. (June 23, 2025) – National youth development organization First Tee is proud to announce its 2025 National Championship will take place June 23-26 at the University of Notre Dame’s Warren Golf Course. Now in its fifth year, the First Tee National Championship brings together 48 of the organization’s top male and female players from across the country for a 54-hole stroke play event designed to provide participants with the opportunity to compete at a high level while demonstrating the values they have developed through the First Tee program.
The field includes 24 boys and 24 girls, ages 14-18, who were selected based on their golf skills and competitive golf experience. Fourteen players in the field have already committed to college golf teams. All eight past winners are on collegiate golf rosters, including Megan Meng of First Tee – Greater Trenton, a member of Northwestern’s 2025 NCAA Division I women’s golf championship team.
Before the tournament kicks off, the event will feature a fireside chat with Notre Dame athletic director Pete Bevacqua, who has been a leader in the golf industry through roles with the USGA, the PGA of America and NBC Sports. Participants will also attend a coaches panel, where they will learn more about playing at the next level.
“We’re excited to return to the Warren Course for the 2025 National Championship, and we are grateful to the University of Notre Dame and First Tee Trustee Fred Tattersall, who makes this impactful tournament possible,” said Greg McLaughlin, First Tee CEO. “This tournament not only highlights the incredible talent of our participants on the course but also the leadership and character they display off the course. It is a celebration of what First Tee is all about.”
In addition to presenting the Tattersall Cup to the male and female tournament winners, one boy and one girl from the field will be awarded playing spots in the PGA TOUR’s Pathways to Progression program, a player development program that aims to achieve greater diversity in golf through an increased focus on developing talent from diverse and historically underrepresented groups.
First Tee may also award up to two exemptions into the PURE Insurance Championship, a PGA TOUR Champions event that pairs professionals and junior players for a week of competition and mentorship at Pebble Beach Golf Links each September. Tournament participants are eligible for an exemption into the PURE Insurance Championship if they are in high school, they haven’t previously played at the PURE Insurance Championship and they finish in the Top 5 at the First Tee National Championship.
The First Tee National Championship is held annually at various college campuses around the nation, providing First Tee participants the opportunity to network with others from across the country and take in the college experience. Next year’s event will take place at the University of North Carolina’s Finley Golf Course.
The championship is part of First Tee’s full slate of national participant opportunities which are designed to keep teens engaged with the program. In addition to competitive golf opportunities, First Tee headquarters offers leadership programs, a girls empowerment event and a community service workshop.
View the full list of selected participants here. Scoring will be available on Golf Genius.
Since 1999, the Arthur M. Blank Family Foundation has contributed more than $25 million to First Tee, supporting youth development across the U.S. through the game of golf
PONTE VEDRA BEACH, Fla. and ATLANTA, GA. (June 20, 2025) – First Tee today announced a landmark $10 million grant from the Arthur M. Blank Family Foundation, which reaffirms PGA TOUR Superstore’s strong commitment to the youth development organization. The gift marks a milestone in the organizations’ ongoing relationship, which began more than 25 years ago with an investment in First Tee – Metro Atlanta. With the growing popularity of youth golf – 3.7 million juniors hit the links in 2024, according to the National Golf Foundation – this grant helps ensure that youth from all backgrounds have access to the sport and its inherent values.
Arthur M. Blank, owner and chairman of the Blank Family of Businesses and the Arthur M. Blank Family Foundation, joined First Tee as a National Trustee in 2011. Since then, support from Blank’s PGA TOUR Superstore and family foundation has helped fuel the growth of First Tee’s character-building programs across the country, which now reach more than 3 million youth annually on golf courses, schools and community centers. The new grant will help First Tee reach more youth across the U.S. and strengthen First Tee’s curriculum for teenage participants.
“Junior golf is the fastest-growing segment of the sport, and that’s no coincidence. It’s a testament to the power of First Tee, which has made the game more accessible and enjoyable for young people, helping them experience golf in new and fun ways,” said Arthur Blank, owner and chairman, Blank Family of Businesses. “The innovative and engaging experiences that First Tee provides help kids build self-confidence and inner strength, qualities that will serve them throughout their lives. We’re proud of our deep partnership with the First Tee and are committed to the purposeful impact sports can have in developing and supporting youth.”
“We are grateful to Mr. Blank and his family of businesses for their continued support of First Tee,” said Jay Monahan, PGA TOUR Commissioner and Chair of First Tee Board of Governors. “Arthur’s vision and commitment reflect a deep understanding that investing in First Tee is truly an investment in the future. Through this transformative gift, Arthur is helping open doors for young people nationwide – empowering them to grow as golfers and as people.”
The new grant extends programming established by a $9.5 million grant in 2020 and will support First Tee’s efforts to keep teens engaged with the organization, where they have access to safe spaces, educational opportunities and positive role models during a traditionally challenging time in adolescence. The grant will be deployed in several ways:
Chapter grants: First Tee Chapters in PGA TOUR Superstore markets will receive grants to support youth to develop life and golf skills. To date, grants have impacted 50 First Tee chapters across the country, a number that will grow as PGA TOUR Superstore’s footprint continues to expand.
Leadership Series: PGA TOUR Superstore general managers across the country lead a five-week, in-store leadership series in partnership with First Tee designed to help teens uncover their strengths and personal values and explore potential career opportunities. The program was offered at 44 PGA TOUR Superstore locations in 2024 and plans to expand to 70 by 2029.
Leadership Summit: Each summer since 2021, Arthur Blank’s West Creek Ranch in Emigrant, Montana, has welcomed 40 First Tee teens for an unforgettable experience where they grow as leaders by taking on new challenges – like whitewater rafting, ropes courses and horseback riding – and learn about the power of building authentic relationships.
“This incredible partnership with the Blank Family of Businesses reflects our shared commitment to using golf as a vehicle for positive youth development,” said Greg McLaughlin, CEO of First Tee. “We are grateful to Arthur Blank, who has been a longtime, committed supporter of First Tee. This transformative investment will allow us to introduce more youth to golf, keep them engaged with First Tee and teach them essential life skills like leadership and teamwork.”
This week the Blank Family of Businesses welcomed 48 First Tee teens from across the country to Atlanta where they learned about what it takes to lead a successful organization. The weeklong program included visits to PGA TOUR Superstore headquarters, the Atlanta United training ground, the Atlanta Falcons practice facility and the Arthur M. Blank Family Foundation, where the new grant will be officially celebrated this afternoon with a check presentation and remarks from the foundation’s president, Fay Twersky, and managing director, Youth Development, Daniel Shoy, Jr., PGA TOUR Superstore’s vice president, Partnerships & Community Relations Ralph Stokes and First Tee’s senior director, Philanthropy Amanda Zedrick.
First Tee’s evidence-based program combines golf instruction with a life skills curriculum, reaching youth ages 7-18 at golf courses, schools and community centers across the globe. The organization impacts more than 3 million young people annually.
The Arthur M. Blank Family Foundation has contributed more than $25 million to First Tee to date. In 2022, First Tee presented Arthur Blank with its Founders Award, for his generous support of the organization.
Debuting during First Tee Week, the national “Dear Coach” PSA underscores the lifelong impact of youth sports coaches and calls on communities to celebrate their role in shaping the next generation.
Ponte Vedra Beach, Fla. (May 21, 2025) – As part of its inaugural First Tee Week celebration, leading youth development organization First Tee has announced a powerful new public service campaign titled “Dear Coach.” The campaign honors the thousands of First Tee coaches across the country who use the game of golf to help kids and teens build character, confidence and resilience.
Airing nationwide on digital and social platforms, the PSA features heartfelt messages from kids that showcase the deep and lasting impact of coaches, who are often described by parents as the “unsung heroes” of youth development. Additionally, First Tee participants and alumni will be sharing their personal stories through social media and First Tee’s website.
“A great coach does not just teach the game of golf but also the incredible life lessons and values that are inherent to the sport, including believing in yourself, acting with integrity, building resilience and playing with sportsmanship,” said Jane Fader, senior vice president of marketing and communications at First Tee. “This PSA reflects the gratitude we hear every day from kids, parents and alumni about the coaches who helped them believe in themselves.”
Shot with real participants and coaches from First Tee – Metropolitan New York, the PSA is a centerpiece of First Tee Week, a national awareness campaign running May 19–25, designed to celebrate First Tee coaches and inspire communities to get involved in youth character development through sports.
In addition to the PSA, First Tee Week includes:
Community activations and coach appreciation events at First Tee chapters across the country
An alumni event at the PGA TOUR’s Charles Schwab Challenge, featuring a panel discussion on the impact of coaches
Corporate partner engagement, spreading awareness across leading sports and media platforms
First Tee coaches undergo a robust training program grounded in positive youth development research and now serve kids at 150 chapters across the globe.
More than nine in 10 parents with adult children aged 18-35 say they’ve seen how youth sports can shape a child’s future
PONTE VEDRA BEACH, Fla. (May 8, 2025) – Despite an unsteady economy, nearly nine in 10 American parents say they are making room in the budget for extracurricular activities (88%), including sports. Nine in 10 parents say playing sports helps children build character (92%) and teaches them important life skills (90%), according to new research from The Harris Poll and First Tee.
The global consulting and market research firm teamed up with the nonprofit youth development organization to explore the value parents place on youth sports, with a particular focus on the long-term impact of coaches. The Harris Poll surveyed 2,042 U.S. adults in March 2025 and analyzed the data by gender, age, race, education and income, among other characteristics.
While few young athletes ultimately turn professional, parents believe youth sports can have lifelong benefits off the field. Nearly nine in 10 parents strongly recommend youth sports to other parents, believing that coaches can impact a child’s ability to work well with others (89%), respect others (89%) and be resilient in the face of challenges (88%).
“According to this new research, parents with adult children say the confidence their child built through sports continues to shape their success today, a data point that reinforces First Tee’s mission of teaching not only golf skills but also life skills and values that equip kids to face new challenges,” said First Tee CEO Greg McLaughlin. “While we have heard success stories from countless First Tee alumni, we are grateful to Harris Poll for helping us quantify the incredible impact of extracurricular activities.”
Generations of Americans have been shaped by youth sports, with nearly 70% of parents who grew up with coaches saying they wouldn’t be where they are today without those influential adults in their life (67%). First Tee knows its coaches are the key to its success, which is why it’s celebrating them during First Tee Week, May 19-25. The new brand awareness campaign will mark the launch of a PSA titled “Dear Coach” and feature a panel discussion on the impact of coaches at the PGA TOUR’s Charles Schwab Challenge.
Other key findings from the survey include:
69% of parents believe there aren’t enough female coaches or mentors in youth sports. That number increases to 74% among parents of color. While parents see the impact of coaches, they believe coaching is significantly more accessible to boys than girls.
92% of parents believe that playing sports helps kids build character. That number jumps to 97% when surveying parents whose children are currently enrolled in sports. Parents see improved mental health and exposure to new things as additional benefits of extracurricular activities.
More than half of parents say trustworthy coaches could increase their child’s chances of committing to an activity (51%). Parents cite positive role modeling as their top priority when assessing a coach, followed by skill development and motivation and encouragement. All First Tee coaches are trained and background checked, so they’re prepared to teach golf skills and life lessons that extend beyond the course.
“Even amid economic uncertainty, parents see youth sports as a non-negotiable investment in their child’s future,” said Abbey Lunney, Managing Director of the Trends and Thought Leadership Practice at The Harris Poll. “Nearly 9 in 10 say the experience helped prepare their children for the future. Our data shows they’re not just hoping for athletic success—they’re prioritizing confidence, resilience, and lifelong skills shaped by meaningful coaching.”
This is the third annual research collaboration between The Harris Poll and First Tee.
The Liberty National Foundation announced earlier today an extension of its long-standing support through 2029.
Committing an additional $1 million, this latest gift brings the Fireman family and Liberty National Foundation’s total contribution to First Tee to $8 million since its first commitment in 2012.
The announcement was made during a special event at Liberty National Golf Club, where the Fireman family was celebrated for their continued support of First Tee’s mission to build character in young people through the game of golf. The new commitment will primarily support four First Tee chapters across New Jersey, which collectively impacted nearly 29,000 youth in 2024.
Jennifer Weiler, Senior Vice President of Network Relations at First Tee, joined Liberty National Foundation and New Jersey’s First Tee chapter leaders at the event.
Jennifer Weiler, First Tee, and Dan Fireman, Liberty National Foundation
“What makes this partnership so meaningful is how it helps us shape young potential into lifelong character,” said Weiler. “The continued support from the Liberty National Foundation allows us to reach thousands of children across New Jersey, particularly in underserved communities where access to character-building programs like ours can be transformative.”
Dan Fireman, Founder of the Liberty National Foundation, emphasized the alignment between First Tee’s mission and his family’s values.
“Through this continued partnership with First Tee, we’re committed to ensuring that more young people, especially those from underserved communities, have access to the character-building power of this great game,” said Fireman.
Dan’s father, Paul Fireman, was recognized last November when First Tee honored him with the Lifetime Achievement award.
First Tee has grown into a global youth development organization impacting more than 3.1 million kids and teens annually through its network of 150 Chapters with programs delivered at more than 1,700 golf facilities, as well as in nearly 12,000 schools and more than 2,000 youth centers. The organization has expanded internationally, with programs now in Australia, Canada, Japan, South Korea, Mexico, and Morocco.
The Liberty National Foundation’s gift will help further First Tee’s commitment to providing inclusive access to its programs, with a focus on reaching young people from diverse backgrounds and underserved communities.
As a participant in First Tee – Delaware, Grace Lombardi said she learned not only the fundamentals of golf but also some of life’s most valuable lessons. Confidence and perseverance are values that have helped Grace overcome obstacles and carve a path into the world of cybersecurity, an industry where women are still a minority.
“Confidence empowered me to take on challenges, whether it was mastering complex security concepts, earning certifications or speaking up in technical discussions,” she said. “At the same time, perseverance kept me moving forward despite obstacles, from overcoming imposter syndrome to pushing through rigorous training and setbacks.”
Grace recently began working in AWS Professional Services, supporting national security as a cloud engineering consultant. In this role, she works with clients in the federal government, helping them leverage AWS solutions to enhance their operations.
Grace said she’s proud to work for an organization that’s a major supporter of First Tee. AWS joined First Tee as a Trustee in 2021. With a dedicated team, AWS supports participants through STEM programming, employee volunteerism and alumni support. In 2024, AWS invited a select First Tee alumni to AWS re:Invent, the world’s largest annual cloud computing conference.
At re:Invent, Grace was able to attend several workshops. “I highly encourage any First Tee alumni to attend re:Invent if they get the chance,” she said. “While it’s a tech conference, the wealth of knowledge, networking opportunities and exposure to innovation make it valuable for professionals in any field.”
Forging a path in cybersecurity
Golf isn’t easy, and resilience is a trait Grace picked up during her seven years as a First Tee participant.
She said it’s important for her to stay involved with the organization because she wants to give back to the next generation. “First Tee gave me the opportunity to have so many amazing experiences across the country, and I learned so much while meeting incredible people,” she said.
Grace always knew she wanted a career that would challenge her. When she was a high school sophomore, she got an invitation that would change her life. A friend asked her to tag along to a cybersecurity conference because he didn’t want to go alone. She participated in a digital capture-the-flag competition, and the rest is history.
“I had no idea what I was doing, but I had an absolute blast and learned so much from the other attendees,” she said. She was struck by how much people seemed to enjoy their work in cybersecurity, and a new career path was on her radar.
Grace enrolled in coding classes at a local community college, before attending Rochester Institute of Technology as an undergrad and graduate student. She spent more than two years working for federal agencies before joining AWS.
“Looking back, what started as an unexpected experience at a conference in high school turned into a fulfilling career built on curiosity, problem solving and a drive to make a real impact,” she said. She felt the same type of excitement at re:Invent. “It opened the door to incredible opportunities, deepened my technical knowledge and ultimately paved the way for my career at AWS,” she said.
“Grace’s story illustrates the powerful impact of relationships like AWS and First Tee in shaping future leaders,” said Ebony Taylor, head of global executive customer engagement at AWS Professional Services. “Her journey from learning golf fundamentals to becoming a cloud engineering consultant demonstrates how confidence and perseverance can drive success in technology fields.”
“At AWS, we value individuals who aren’t afraid to dive deep into new challenges and continuously learn. We’re proud to support organizations like First Tee that help develop well-rounded professionals who can make meaningful contributions to critical fields like cybersecurity, and we’re happy to create pathways for more talented individuals like Grace to thrive in technology careers,” Taylor said.
Learn more about the First Tee Alumni Network, which provides professional development and social opportunities across the country.
The game of golf is more than just a sport; it’s a powerful vehicle for personal growth, leadership and community. For Meredith Speer, First Tee has been an integral part of her journey, not just to become a skilled golfer but to pursue a career in the industry. Her story highlights the transformative impact of First Tee programs, which have helped shape her path on and off the golf course.
Meredith joined First Tee – Greater El Paso at 6, and when her family later moved to Cedar Park, Texas, she became involved with First Tee – Greater Austin. Female leaders at both chapters became mentors for Meredith, who soon realized she wanted golf to be a big part of her life.
“Kristi Albers started my love for the game by taking me under her wing and giving me lessons after every Saturday class,” Meredith said. “And Jennifer MacCurrach has been a mentor in so many aspects of my life – in and outside of golf.”
Meredith is currently enrolled in the PGA Golf Management Program at Sam Houston State University, where she was recently elected president of the PGM Student Association. This summer she’ll intern at Southern Hills Country Club, which has hosted three U.S. Opens and five PGA Championships.
“At this internship, I will be working in the golf performance center learning all about giving lessons and club fittings,” she said. “Along with that, I will get more experience working outside services and inside the golf shop getting more experience with merchandising.”
The First Tee College Scholarship Program is shaping future leaders
Meredith is a member of the First Tee College Scholarship Program. As a Scholar, she receives access to professional development opportunities, a dedicated mentor and financial support.
“The First Tee Scholarship Program has supported me in so many ways academically and socially,” she explained. “It’s given me the confidence I need to pursue a career in golf, and I’ve had the opportunity to hear from women who are already in the industry. Their stories have inspired me and assured me that success is possible.”
The First Tee College Scholarship Program is supported by generous partners like Chevron, which hosted a group of First Tee alumni at The Chevron Championship in Woodlands, Texas, last week. Meredith attended the event and networked with a variety of golf industry professionals.
“The alumni meetup at The Chevron Championship was one of the most amazing experiences,” Meredith said. “Getting to meet up with my fellow First Tee friends and watch the amazing LPGA golfers only solidified my choice of working in this industry.”
The First Tee Alumni Network helps connect past participants, providing networking opportunities, social events and job listings. Join now.
